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What makes promotional items effective at trade shows This Is The Only Known Image Of Thomas Hewitt The Man They Call Leatherface T-Shirt . To understand the answer to this question you only need to remember three things. People love promotional products that are 1) valuable, 2) useful, and 3) portable. That’s it. That’s the secret formula. If you can keep these things in mind, you’ll be one step closer to generating more leads for your business. Continue reading to learn what makes promotional items effective.